Our Manifesto
Something Happened to Startup Land
It used to be simple. You had an idea, you built it and you sold or listed it. You talked to customers, refined your product and found a market.
But then, the system broke.
Accelerators promised success but most just burned months in mentorship hell.
Consultants put a €150K price tag on knowledge that should be accessible. Investors told Founders to “move fast”, yet they expected traction before they’d write a cheque.
Somewhere along the way, startup validation became slow, expensive and inaccessible.
Startups today don’t fail because they run out of ideas.
They fail because they run out of time, money and direction before proving their market.
We believe:
Ideas deserve validation, not just celebration.
Awards and accelerator acceptance don't equal Product-Market Fit. We celebrate real validation through customer engagement and revenue.
Time is the scarcest resource for Founders.
The traditional 18-24 month validation cycle is broken. We compress this to 100 days because every day spent building the wrong thing is a day wasted.
Strategic guidance should not be a luxury.
The methodologies that work for corporations at €150K should be accessible to early-stage Founders who need them most.
Data trumps assumptions.
No matter how brilliant your idea seems, it must be tested against reality. Customer insights are the foundation of sustainable ventures.
Frameworks exist to serve outcomes, not the other way around.
We strip away complexity and jargon to focus exclusively on what drives real results: customers who pay and investors who believe.
In the democratisation of venture creation.
Geography, background and access to capital should not determine who can build successful ventures. Our methodology levels the playing field.
The shortest path to success often requires a pivot.
The courage to change direction based on validation data is a strength, not a failure. We create safe spaces for pivots that preserve resources.
Validation is both science and art.
Rigorous methodology meets creative problem-solving. We bring both to every venture we support.
Mentorship without methodology is just conversation.
Inspiration matters but structured guidance creates transformation. We deliver both.
Every Entrepreneur deserves a ‘fair shot’ at building something that matters.
Founders have been trapped in an inefficient system:
Building in isolation, assuming they know what customers want
Burning through capital before achieving real Product-Market Fit
Chasing investors without validation - wasting time on decks instead of customers
Being forced to choose between high-cost consulting or slow trial and error
The result? A cycle of preventable failure that costs Founders years of their lives and billions in wasted capital
We built a new system to take startup validation back to first principles.
No overhyped accelerators. No overpriced strategies. Just execution.
We strip away the noise and focus only on what matters:
Do customers actually want this? (Not just say they would)
Will they pay for it? (Not just once, but repeatedly)
Can it scale into a real business? (Not just a feature or a fad)
Our Commitment:
We will not waste your time.
We will not sugar-coat hard truths.
We will not substitute jargon for clarity.
We will not prioritise our processes over your outcomes.
Instead, we will be your mission control - guiding your journey from idea to market-ready venture with expertise, efficiency and unwavering focus on what truly matters: building something customers want and investors value.
Because your vision deserves more than hope, it deserves a methodology and a partner proven to work.
Join us. Let’s redefine how startups are built.
From Your Expert Partner
i13 Ventures
Validate. Build. Turbocharge.
