Our experienced team of world class strategists will help you develop and validate strategies.
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Go-To-Market Strategy
Unlock the full potential of your venture with our expert Go-To-Market strategy services. We will work closely with you to craft a comprehensive strategy that will help you bring your products to market with maximum impact. From market segmentation and target customer identification, to product positioning and effective sales and distribution channels, we will ensure that every aspect of your GTM strategy is aligned, focused, and designed to deliver results.
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Product Strategy
Transform your product vision into a reality with our leading Product Strategy services. We will work with you to craft a strategy that will guide the entire product lifecycle, from ideation to launch, growth, and beyond. With our deep understanding of market trends, customer insights, and competition, we will define your target market, product features, product positioning, and pricing strategy. With a clear and effective product strategy, your venture can make informed decisions, stay focused, and increase your chances of success.
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Brand Strategy
Elevate your brand to new heights with our cutting-edge Brand Strategy services. We will work with you to establish your company's unique brand identity in the market, differentiating you from the competition. We will help you define your voice and target audience, brand personality and values, messaging, and visual elements, as well as the customer experience. With a strong brand strategy in place, you will build customer loyalty, increase brand recognition, and set the foundation for long-term growth.
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Pricing & Financial Modelling
Drive the potential of your business with our dynamic Pricing Strategy and Financial Modelling services. We will work with you to develop a financial model and pricing strategy that aligns with your goals and definition of value. With our deep understanding of cost analysis and customer behaviour, we will help you choose the right pricing strategy. Our detailed approach will help you increase your revenue, improve your market position, meet your financial objectives, and take your business to the next level.
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Industry - FinTech
Vertical - LendTech
Problem Statement / Challenge: The client engaged i13 to perform a strategic analysis of their personal loans platform value proposition to enter the UK Market with a view to developing a strategy around where to play and how you win.
Value Delivered: We provided the client with a detailed analysis and strategy including recommendations related to product positioning and potential sales and distribution channels.
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Industry - Web3
Vertical - Education
Problem Statement / Challenge: Due to lack of baseline data available to assess Customer Lifetime Value (CLTV), the client was challenged in pricing their product. The client engaged i13 to assist in the development of a Pricing Strategy, which included a Financial Model tailored for their innovative product.
Value Delivered: We delivered Pricing Strategy combining an effective SaaS Model including an accelerator tool with itemized cost across EU jurisdictions and a stress test scenario model for the product.
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Industry - FinTech
Vertical - PropTech
Problem Statement / Challenge: The client was going through a re-brand exercise in order to engage with the next generation of digital natives. The client engaged i13 for strategy services to humanize their messaging, customer experience and value proposition.
Value Delivered: We delivered a Brand Strategy with revised assets and recommendations related to their specific target personas, predominantly Millennials and Gen Z, including an accelerator to track and measure ongoing performance and impact.
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Industry - Web3
Vertical - Financial Services
Problem Statement / Challenge: In the context of navigating regulatory change in market dynamics and the knock-on consequences on product positioning, i13 was engaged to create a long term Product Strategy including product ideation, launch and lifecycle management.
Value Delivered: We delivered a comprehensive Product Strategy including a detailed Market Assessment and Sizing with recommendations and moats on product benefits, regulatory and economic levers to enable the client to maximise the current opportunity, with a sustainable lens.